Our philosophy is one of adopts a 360° holistic view by analysing the individual or business in its entirety rather than attempting to fix issues in isolation.
The term VITALITRY is derived from the words “VITAL” and “TRINITY”. “VITAL” represents the dynamics, the growth, the expansion and the success of our clients, our partners and that of our own organisation. It requires life force, the will to survive and courage to take on a challenge.
The word “TRINITY” in this context represents the three pillars of an organisation or person; mind, body and soul. The business structure, financial capital and products can be defined as the body of a business. The operational, quality and information systems can be defined as the mind, and the human resource capital and its synergetic co-operation are viewed as the soul of an organisation.
The African Acacia tree, also known as the Umbrella Thorn Acacia, has been a symbol of purity, endurance and rebirth since ancient times. Vitalitry Business Advice B.V. has adopted this symbol as its logo because it resonates with the purity of a sincere desire to better personal and business goals, it stresses the importance of hard work and endurance in accomplishing all things, and offers the transformative effects of a successfully implemented strategy to weather the economic storm.
The Acacia Tree has both deep and shallow roots, and survives through drought and famine. It is a strong tree, which provides shelter for wild animals from the soaring heat of the sun and food and nourishment for animals such as the Giraffe. Amazingly, it has multiple defence mechanisms, which has helped it to ensure the continuation of its species throughout the ages. Umbrella Thorn (Acacia tortilis), a dominant tree of the eastern and southern African Savannah, is the only acacia to have both straight and curved thorns. As a second line of defence, biting, stinging, swarming ants, ready to give their lives in defence of the colony and turn a mouthful of foliage into a painful experience, protect the Acacia which lures its “guests” into its canopies by offering an ample supply of nectar from the leaves. This is a typical example where host and guest enter into a mutually beneficial partnership.
Apart of the first two lines of defence, experienced herbivores still manage to feed on the delicate nourishing leaves. Once the perimeter of the canopy has been breached, a chemical defence mechanism in the form of tannin kicks in, while the breaking up of foliage by feeding animals release ethylene which in turn send out a message to neighbouring trees so these trees raise their own level of toxic fluids. This stops the Giraffe from overgrazing on a valuable source of nourishment and it will move upwind in search of additional food supply.
Günter von Ketelhodt